ReddCoin Brand Guide

01 — Logo Usage

The ReddCoin Logo

The ReddCoin logo features a multicolor pinwheel mark paired with the wordmark in Goldplay Semi-Bold. Always use the approved logo files and maintain clear space around the mark.

Significance

The Pinwheel

The eight interlocking segments represent the diversity of the ReddCoin community — different people, platforms, and ideas coming together around a shared centre. The rotational form conveys momentum and the continuous flow of social tipping. Each colour is drawn from the brand's accent palette, reinforcing energy and optimism.

The Wordmark

"Redd" is set in the brand's primary red (#E30613) — anchoring the name to the core identity colour and creating an immediate visual link to the pinwheel's red segment. "Coin" is set in Neutral 900, grounding the name with clarity and legibility. The colour split reinforces the dual nature of the project: bold social mission, solid digital currency.

Gapped Variants

The all-black and all-white pinwheel marks introduce subtle gaps between segments. Without colour to differentiate the shapes, the gaps preserve the pinwheel's structure and readability at any size. This treatment is exclusive to the single-colour variants — the full-colour mark retains its seamless form.

Full Logo

Full Color

Light Theme

Dark Theme

Monochrome

All Black

All White

Full Logo + Tagline

Full Color

Light Theme

Dark Theme

Monochrome

All Black

All White

Pinwheel Mark

Color / Light

Color / Dark

Monochrome

All Black

All White

On Red

Do's & Don'ts

✓ Do

Use the logo on white, dark, or brand-red backgrounds only.

Maintain clear space equal to the height of the "R" glyph on all sides.

Use the horizontal lockup (mark + wordmark) when space allows.

Scale proportionally — never resize width or height independently.

Use the monochrome version when color printing is unavailable.

Ensure sufficient contrast between the logo and its background.

× Don't

Don't change the logo color to anything outside the approved palette.

Don't place the full-color logo on busy photographs or patterned backgrounds.

Don't add drop shadows, gradients, or other effects to the logo.

Don't rotate, skew, or distort the logo in any way.

Don't use the wordmark without the logomark in primary contexts.

Don't recreate the logo in a different typeface or redraw the mark.

02 — Currency Symbol

The Stylised Ɍ

The stroked capital "Ɍ" (Unicode U+024C) is a secondary symbol used where space is limited or as a currency designation in place of "$". The stroke through the letterform distinguishes it from a standard "R" and must always be preserved.

Ɍ Ɍ Ɍ Ɍ Ɍ

Usage

Currency

Ɍ1,000.00

Used in place of $ or other currency symbols

Favicon

Ɍ

At 16px where pinwheel detail is lost

Inline Text

Send Ɍ50 to @user

Inline references in UI and messaging

Character Reference

Glyph	Ɍ
Unicode	U+024C
HTML Entity	Ɍ
CSS	\024C
Name	Latin Capital Letter R with Stroke

03 — Color Palette

Brand Colors

The palette is anchored by ReddCoin Red — a bold, energetic hue that communicates trust and action. Click any swatch to copy its hex value.

Primary

Copy

Red Primary

#E30613

rgb(227, 6, 19)

Copy

Red Dark

#B80510

rgb(184, 5, 16)

Copy

Red Deeper

#8C040C

rgb(140, 4, 12)

Copy

Red Light

#F9596A

rgb(249, 89, 106)

Copy

Red Pale

#FDEAEA

rgb(253, 234, 234)

Accent / Logo

Copy

Sky Blue

#00AEEF

rgb(0, 174, 239)

Copy

Ocean Blue

#008FC5

rgb(0, 143, 197)

Copy

Green

#54B948

rgb(84, 185, 72)

Copy

Lime

#8DC63F

rgb(141, 198, 63)

Copy

Gold

#FDD200

rgb(253, 210, 0)

Copy

Amber

#FDBB30

rgb(253, 187, 48)

Copy

Coral

#F04D3C

rgb(240, 77, 60)

Neutrals

Copy

Neutral 900

#0D0D0D

rgb(13, 13, 13)

Copy

Neutral 800

#1A1A1A

rgb(26, 26, 26)

Copy

Neutral 700

#2C2C2C

rgb(44, 44, 44)

Copy

Neutral 600

#4A4A4A

rgb(74, 74, 74)

Copy

Neutral 500

#717171

rgb(113, 113, 113)

Copy

Neutral 400

#9E9E9E

rgb(158, 158, 158)

Copy

Neutral 300

#CBCBCB

rgb(203, 203, 203)

Copy

Neutral 200

#E8E8E8

rgb(232, 232, 232)

Copy

Neutral 100

#F5F5F5

rgb(245, 245, 245)

Copy

Neutral 050

#FAFAFA

rgb(250, 250, 250)

Copy

White

#FFFFFF

rgb(255, 255, 255)

Semantic / UI

Copy

Success

#16A34A

rgb(22, 163, 74)

Copy

Warning

#D97706

rgb(217, 119, 6)

Copy

Info

#2563EB

rgb(37, 99, 235)

Copy

Error / Danger

#E30613

rgb(227, 6, 19)

Dark Mode Adjustments

Token	Light	Dark	Rationale
--bg-page	#FFFFFF	#0D0D0D	Full inversion — true dark surface reduces glare
--bg-surface	#FAFAFA	#1A1A1A	Subtle elevation via lighter dark tone
--bg-raised	#FFFFFF	#2C2C2C	Cards and modals — higher elevation = lighter surface
--text-primary	#0D0D0D	#F0F0F0	Off-white avoids harsh glare vs pure #FFF
--text-secondary	#4A4A4A	#CBCBCB	Maintains visual hierarchy without washing out
--rdd-red-pale	#FDEAEA	rgba(227,6,19,0.15)	Translucent tint blends with dark surfaces naturally
--border	#E8E8E8	#2C2C2C	Subtle dividers — visible but not dominant
--shadow-*	Opacity increases in dark mode		Shadows need higher opacity to register on dark backgrounds

RDD Red (#E30613) is used at full saturation in both modes — it maintains sufficient contrast on both light and dark backgrounds. Avoid desaturating or lightening the primary red for dark mode. For tinted backgrounds (alerts, badges), prefer translucent overlays (rgba) over opaque pale tints so they adapt to the surface beneath them.

Gradient Usage

Gradients are permitted in limited contexts — hero backgrounds, banners, and decorative elements. Never apply gradients to the logo, wordmark, or Ɍ symbol. All gradients must use colours from the approved palette.

Red Primary → Red Light

135deg, #E30613 → #F9596A

Red Primary → Amber

135deg, #E30613 → #FDBB30

Sky Blue → Ocean Blue

135deg, #00AEEF → #008FC5

Green → Lime

135deg, #54B948 → #8DC63F

Gold → Amber

135deg, #FDD200 → #FDBB30

Neutral 900 → 700

135deg, #0D0D0D → #2C2C2C

✓ Do

Use gradients from adjacent colours in the palette (same family).

Apply to hero sections, banners, and large decorative backgrounds.

Keep gradient angles consistent — 135deg is the default.

× Don't

Don't apply gradients to the logo, wordmark, or Ɍ symbol.

Don't mix colours from unrelated palette families (e.g. blue → red).

Don't use gradients on text or small UI elements.

04 — Typography

Type System

Three typefaces form the ReddCoin type system, each serving a distinct role — from brand identity to body copy to interactive UI elements.

Goldplay Semi-Bold

Logo wordmark & display headings

Logo FontCommercial

ReddCoin

The Social Currency

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? ! @ # $ %

Goldplay is a commercial typeface. Fallbacks: Nunito, Poppins, system sans-serif.

Roboto

Body text, paragraphs, descriptions

Body FontGoogle Fonts

72px / LightReddCoin

48px / RegularThe Social Currency

32px / MediumPeer-to-peer digital cash

20px / BoldSend value to anyone, instantly.

16px / RegularReddCoin is the social currency that enriches social networks and makes the digital gifting of money fun and rewarding for everyone.

13px / RegularCaption text — used for metadata, timestamps, and supplementary information.

Rubik

UI elements, buttons, labels, navigation

UI FontGoogle Fonts

300 — LightSocial Currency Network

400 — RegularSocial Currency Network

500 — MediumSocial Currency Network

600 — Semi BoldSocial Currency Network

700 — BoldSocial Currency Network

Section Label Meta text Badge Tag

05 — Voice & Tone

Brand Voice

ReddCoin's voice is approachable, empowering, and community-driven. Every piece of communication should feel like it comes from a knowledgeable friend — never corporate jargon, never condescending.

Personality

Friendly

Warm and welcoming. We speak to people, not at them. Conversations over broadcasts.

Clear

Simple language that anyone can understand. If it needs a glossary, rewrite it.

Empowering

We help people take action. Focus on what they can do, not what they can't.

Trustworthy

Honest and transparent. We don't overpromise. Technical accuracy matters.

Tone Spectrum

Tone shifts depending on context, but always stays within the brand voice. The further right, the more formal and precise the language becomes.

Context	Tone	Example
Social media	Casual	"Tip your favourite creator with Ɍ — it's that easy."
Product UI	Conversational	"You sent Ɍ50 to @alice. They'll be notified shortly."
Blog / announcements	Informative	"Today we're rolling out PoSV v2 — here's what changes and why it matters."
Technical docs	Precise	"The staking reward is calculated as a function of coin age and network weight."
Legal / compliance	Formal	"ReddCoin does not constitute financial advice. Users are responsible for their own decisions."

Tagline

The Social Currency

Primary tagline — set in Goldplay Medium. Use in hero sections, social bios, and marketing materials.

Writing Guidelines

✓ Do

Use "ReddCoin" (capital C) — never "Reddcoin" or "reddcoin".

Refer to the currency as RDD or use the Ɍ symbol.

Write in active voice: "Send Ɍ" not "Ɍ can be sent".

Lead with benefits, not features.

Use "community" and "social" — they're core to the brand.

× Don't

Don't use "crypto" or "blockchain" as selling points — focus on what people do with ReddCoin.

Don't make price predictions or financial claims.

Don't use hype language: "moon", "gem", "100x".

Don't speak negatively about other projects.

Don't use all-caps except for "RDD" the ticker symbol.

06 — Spacing & Iconography

Clear Space & Sizing

Consistent spacing and minimum size rules protect the integrity of the ReddCoin mark across all contexts.

Clear Space

Every logo placement must include a minimum exclusion zone — free of text, imagery, or other graphic elements — so the mark reads clearly at any scale. The unit of measurement (X) equals the height of the pinwheel mark. Apply at least 1× on every side. When co-branding or placing the logo near a page edge, increase to 1.5× to prevent visual crowding.

X (Clear Space)

X

Minimum Sizes

Below 16px the pinwheel detail is lost — use only the simplified favicon at that size. At 24px the mark is legible but tight; avoid pairing it with the wordmark. 32px is the minimum for the mark + wordmark lockup in navigation. 48px and above is preferred for general use where the full colour detail should be visible.

Ɍ

16px
Favicon (Ɍ)

24px
App icon

32px
Nav min

48px
Recommended

72px
Hero / Print

96px
Large display

Spacing Scale

A base-4 spacing scale provides consistent rhythm across layouts. Use smaller values (4–12px) for inner padding and tight element grouping. Mid-range values (16–32px) suit component padding and gaps between related elements. Larger values (48–128px) create section breaks and breathing room between major content blocks.

Space 1

4px

Space 2

8px

Space 3

12px

Space 4

16px

Space 5

24px

Space 6

32px

Space 7

48px

Space 8

64px

Space 9

96px

Space 10

128px

07 — Downloads

Asset Downloads

Official logo files, brand assets, and guidelines. Always use the most recent versions before deploying in any public context.

SVG Logo Pack

Scalable vector logos in all approved variants — full color, monochrome, dark and light.

SVG • ~120 KB • v2.1

PNG Logo Pack

High-resolution PNG files at 1x, 2x, and 3x for web, app, and social media.

PNG • ~3.4 MB • v2.1

Brand Guidelines PDF

Complete brand guidelines including logo usage, color specs, typography, and examples.

PDF • ~8.2 MB • v2.1

Figma Design Kit

Design components, color styles, and text styles ready to use in Figma.

Figma • Community • v2.1

File Naming Convention

All brand assets follow a consistent naming pattern so the right file can be identified at a glance.

        ReddCoin-Logo-{Variant}-{tag}.svg
      

        R-Graphic-{Variant}-256.svg
      

Segment	Value	Meaning
Prefix	ReddCoin-Logo	Full logo (pinwheel + wordmark)
	R-Graphic	Pinwheel mark only
Variant	CLR	Full color — Redd in red, Coin in Neutral 900
	Light	For light backgrounds — same as CLR
	Dark	For dark backgrounds — Coin in white
	Mono	Greyscale — all elements in neutral greys
	Black	All elements in Neutral 900 (#0D0D0D), gapped pinwheel
	White	All elements in White (#FFFFFF), gapped pinwheel
	Red	Pastel pinwheel for red backgrounds (mark only)
Suffix	-tag	Includes "The Social Currency" tagline
	-256	256×256px mark (pinwheel only)

Examples

ReddCoin-Logo-CLR.svg

Full color logo, no tagline

ReddCoin-Logo-Dark-tag.svg

Dark theme logo with tagline

R-Graphic-Black-256.svg

All-black pinwheel mark, 256px

R-Graphic-CLR-256.svg

Full color pinwheel mark, 256px

Usage Note: All ReddCoin brand assets are provided for approved use. Commercial use, modification, or redistribution without written permission is prohibited.